METRO x SM Woman

Worked with IDE8 to produce this campaign titled WearYourStory for SM Woman, a Filipino retailer, on its 60th anniversary. Done in collaboration with Metro Magazine, WearYourStory featured 60 inspiring women from a variety of industries and was distributed on magazine covers, online articles, digital and print to highlight SM Woman’s sixty years in business.

Along with the team, we were responsible for conceptualizing the entire campaign from start to finish, including creating content ideas; coordinating various parts of the campaign, including photographers, stylists and models; and overseeing the final deliverables to make sure that it was on brand for SM Woman’s 60th anniversary.